History part 1/2
1964   Mr. J.W.M. Konings founded Imeko in the town of Amersfoort in Holland. The name Imeko is an acronym of the words: IMport / Export / KOnings.

The brand name KANNY was developed and export of regular full cream milk powder in 400g tins started to various clients in Sudan, which continues to this day. This shows the value of a brand name and proper marketing.

1973   The second brand name MORNY was developed, targeted at the Middle East.
1974   The company was transformed into a 'bv' (Limited Liability Company) after the death of the founder.
1979   Imeko started its own packing operation in the town of Barneveld in order to increase its market share.
1982   Imeko installed a second complete and automatic canning line.
1985   Imeko decided to start the development of a special foil ensuring a shelf life for milk powder identical to tins, which Imeko calls 'Dutrapack®'. The foil material is composed of 4 different layers. Preservation and other packing tests were carried out by the TNO institute, which confirmed the shelf life and considerable advantages of the packaging itself. This packing was and still is unique in the dairy market.

In 1985 Imeko developed a third brand: ANNIE. This brand was mainly targeted at the Far East.
1989   To obtain extra capital for foreign projects, the IMEKO Holding Company was transformed from a 'bv' into a 'nv' and 1,250,000 shares were launched on the public stock market in Amsterdam.


Part 2/2 >>

newsarchive